Shahid implements Mediagenix On-Demand
February 24, 2025
Mediagenix, a specialist in software solutions for content strategy, content value management and content scheduling, has announced that Shahid, the Arabic streaming platform, has gone live with Mediagenix On-Demand, a scheduling, content management and content performance solution for managing high-performance, dynamic streaming operations. Shahid is part of MBC Group, the media and entertainment conglomerate in the Middle East and North Africa (MENA) region. Shahid recently implemented the Mediagenix integrated suite for multiplatform audience engagement and AI-driven scheduling automation.
MBC Group originally became a Mediagenix linear scheduling customer in 2020.
“As the global leader in scheduling and content value management solutions, Mediagenix is proud to be a trusted partner for MBC Group during this period of exponential growth, supporting their operations across the entire content supply chain,” said Nayla Nassar, Director of Sales Middle East, Mediagenix. “The successful implementation is a testament to the close collaboration between the Shahid and Mediagenix teams, who worked seamlessly together from solution design to the full deployment of Mediagenix On-Demand.”
“Mediagenix has been a trusted partner in helping us stay ahead of the curve in MENA’s rapidly evolving streaming landscape,” said Dominic Farrell, Chief Technology Officer at Shahid, MBC Group. “Their on-demand automated scheduling solution not only enhances our operational efficiency but also allows us to meet the surging demand for high-quality content. This collaboration strengthens Shahid’s commitment to innovation, grounding us firmly on the path of delivering world-class viewer experiences.”
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