FuboTV, the sports-first live TV streaming platform, has announced the launch of multicultural content bundles intended to super-serve US consumers with international programming available in multiple languages.

The multicultural bundles will be available as standalone plans as well as add-on packages to an English-language Fubo base plan.

In an effort to serve the growing South Asian community, Zee Family, a suite of 18 linear entertainment channels from Asia TV USA, an independent distributor of Zee Entertainment, featuring content in multiple languages, is now live on Fubo as a standalone or add-on option. Customers can currently select Zee Family as an annual subscription plan with a monthly plan to launch soon. Fubo has also signed an agreement with Asia TV USA to launch ZEE5, currently available only as a direct-to-consumer (D2C) app.

In addition to Zee Family, Fubo says it plans to launch more live and VoD content bundles to serve an array of cultures and languages.

“The launch of multicultural bundles is a natural next step in our Super Aggregation strategy, as we seek to serve all consumers with flexible content bundles featuring the content they want to watch at an appropriate price point,” commented Todd Mathers, executive vice president, content strategy and acquisition, Fubo. “These skinnier content bundles enable Fubo subscribers to build the content package that’s right for them. We plan to offer additional new programming packages, and in multiple languages, to really put choice in the hands of consumers, as they deserve.”

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