The Wiggles partners with Sinking Ship for animated series
October 21, 2024
The Wiggles, the popular children’s entertainment group, and Sinking Ship Entertainment (SSE) a specialist in kids’ content, have partnered to develop a new animated series based on The Wiggles brand.
The announcement was made jointly at MIPCOM by Luke O’Neill, CEO of The Wiggles, and Carla de Jong, Head of Co-Production and International Partnerships for Sinking Ship Entertainment.
The series will be an original concept, offering audiences an exciting new way to engage with The Wiggles. Rather than adapting an existing series, this project will build upon the core themes that have made The Wiggles a household name while delivering a new adventure for young audiences and families.
O’Neill commented: “For quite some time, The Wiggles have been eager to explore new avenues for expressing our brand through an animated series. We are thrilled to partner with Sinking Ship, a company that shares our vision and will help us expand the brand’s creative reach.”
De Jong, Head of Co-Production at SSE, added: “What has always impressed us about The Wiggles is not only their deep understanding of the audience but how they have consistently evolved to meet their needs. Moving into animation opens up new creative possibilities that will allow us to connect with preschoolers and families in unique ways, it’s the natural next step in the evolution of the brand and we’re thrilled to be a part of it.”
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