Vudoo, the advertising commerce technology company, has announced the appointment of ad tech industry veteran Raj Chauhan as President, Americas. With over 20 years of digital advertising and entrepreneurial experience, Chauhan brings a wealth of expertise to Vudoo that will be instrumental in driving its expansion into the Americas.

Chauhan contributed to the foundation of supply-side platforms and real-time bidding while in senior roles at Rubicon Project (now Magnite) and OpenX – where he held multiple positions including Vice President for North American Sales, and GM Publisher, Business US respectively. He is an advisor to MNTN, a specialist in connected TV performance marketing and Spaceback, the first social display advertising company, where he was also the founding CRO. After six years of building Point of Sale and e-commerce solutions and with his experience in bringing new products to market, he is returning to the digital advertising industry to take Vudoo’s commerce solution to agencies and publishers.

Chauhan joins Vudoo following the recent announcement of its latest global partnership deal with IPG Mediabrand’s dedicated commerce unit, KINESSO Commerce.

“We are excited to welcome Raj to the Vudoo family,” said Nick Morgan, Founder and CEO of Vudoo. “His extensive experience in advertising technology and commerce solutions will be invaluable as we establish our presence in the region. Raj’s leadership will be instrumental in bringing our unique technology to new clients and expanding our footprint in this key market.”

“I am thrilled to join Vudoo and lead our expansion efforts in the Americas,” added Chauhan. “The sales funnel is collapsing, and consumers are ready for choices to shop seamlessly on the open web. Our goal is to empower the ecosystem with tools to enable this shopping experience using our one-of-a-kind commerce platform with closed-loop attribution. Vudoo’s technology is transforming the shopping experience for brands, publishers and their customers. I am excited to bring this category-defining commerce platform to the market.”

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