BBC Sounds: 155m plays in Q3
October 20, 2021
The latest data from the BBC reveals there were a total 155 million plays for on-demand radio and podcasts on BBC Sounds this quarter, with 4.1 million plays for music mixes, up more than two million from this time last year.
The average weekly BBC Sounds audience was 3.6 million across the app, website and voice activated devices, with a peak of 3.8 million. Remaining steady for this quarter, 54 per cent of overall plays on BBC Sounds were for live content and 65 per cent of all listening hours on BBC Sounds were live.
David Mitchell’s The Unbelievable Truth was the most listened to on-demand radio programme after The Archers and Hercule Poirot The Mystery Of The Blue Train.
Jonathan Wall, Controller of BBC Sounds, said: “This quarter’s big hits are testimony to the huge range of podcasts that people are enjoying on BBC Sounds, across true crime, sport, chat, drama and more. It’s also great to see some of our new titles prove popular so quickly alongside our established podcast hits, and that we helped people soundtrack their summer with music mixes such as The Happy Hour and Summer Sounds.”
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