IPONWEB’s Golbere: “TV advertising well-positioned”
TV advertising is well-positioned to address and benefit from market changes in 2021, believes Brian Golbere, SVP Technology, TV Solutions Group, IPONWEB He comments: “Increased and accelerating (viewer) audience fragmentation will result in an increased need to combine TV with other media buys. TV is dominated by traditional advertisers who work based on reaching a […]








