The Q2 (April-June) 2017 Australian Video Viewing Report – from Regional TAM, OzTAM and Nielsen – reveals that people are continuing to take advantage of the nearly infinite choice in video content and the means of accessing it. And while choice contributes to the progressive and gradual decline in time spent watching live and time-shifted […]
US programmatic digital display ad spending will reach $32.56 billion by the end of 2017, eMarketer projects. By 2019, more than four in five US digital display ad dollars, or $45.72 billion, will flow via automated means. These are the findings from eMarketer’s latest report, US Programmatic Ad Spending Forecast: The Duopoly Drives Dollars Through […]
Information, data, and measurement company Nielsen is to leverage Gracenote’s Real-Time Smart TV Data to enhance the audience targeting, consumer analytics and measurement capabilities of Nielsen Marketing Cloud’s Data Management Platform (DMP). The Nielsen DMP connects Gracenote viewership data to a wide spectrum of Nielsen, first- and third-party consumer data for person-level consumer insights, as […]
Entertainment technology and audience insights specialist TiVo and Discovery Communications have entered into a multi-year product agreement. Discovery Communications selected TiVo’s Audience Works for Marketing, an end-to-end inventory management and execution product suite that enables the company to drive ratings and viewership through audience-driven on-air promotions and cross-channel media plans. The product suite is designed […]
Amazon Prime Video has announced that the second series of The Grand Tour, Amazon’s number one show, will launch exclusively on Prime Video on December 8th. The new episodes featuring Jeremy Clarkson, Richard Hammond and James May will be released weekly, exclusively for Prime members. For series 2, the trio have filmed across five continents, visiting more places than […]
YuMe, a partner for video advertising leadership and innovation has launched its People-Based Marketing Suite to enable cross-screen audience targeting, sequential messaging, and attribution for US audiences. YuMe’s brand and agency clients can now create custom, screen-agnostic audiences intended to target consumers using device identifiers across online, mobile, tablet, smart TV and connected TV devices, […]
The latest Telecommunications Customer Satisfaction Survey in Australia has produced positive results across a range of customer satisfaction indicators, while still highlighting areas for industry improvement. The quarterly national survey, carried out for Communications Alliance by Roy Morgan Research, shows that overall satisfaction with customer service has increased, with 83 per cent of customers reporting […]
YouTube has unveiled its new YouTube TV app, built for TV devices. Writing in the YouTube blog, Okalo Ikhena, YouTube TV Product Manager, notes that since the launch of YouTube TV in April, users have streamed live sports, local and national news, and can’t-miss shows on their phones, tablets and computers. “We know you love […]
France’s Altice has rejected accusations that the acquisition of Media Capital, Portugal’s biggest media company will reduce competition and threaten the independence of the country’s media. Media Capital’s assets include Portugal’s leading commercial broadcaster TVI, content producer Plural Entertainment, as well as radio and Internet operations. Altice already owns the country’s biggest telco, Portugal Telecom/Meo. […]
LTE broadcast industry expert Expway has successfully demonstrated sustained, high-quality fixed TV services. The showcase at the Vodafone Innovation days proved that operators can now easily add uninterrupted TV – even during peak-times – to their traditional fixed wireless or mobile LTE services, to quickly adapt to consumers’ new viewing habits. “Consumers spend almost twice […]