Rovi has revealed that BT, Red Bull TV, Honda, and Ladbrokes will develop interactive campaigns to run on the Rovi Advertising Network as part of the Rovi Smart TV Advertising program. These companies join Channel 4, which was one of the first to join the Rovi Smart TV program in the UK.

The Rovi UK Smart TV program includes Samsung Smart TVs and Blu-ray Players available now in the UK and other countries in Europe. Rovi is also collaborating with Decipher, one of the UK’s leading media strategy and research companies, to conduct a two-phase Smart TV study. Audience reach, retention, awareness, and influence are being measured, and the research is expected to provide the industry with a better understanding of how consumers engage with advertising on connected devices.

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