ITV blames the after effects of last year’s Susan Boyle boom in traffic for a year-on-year decline in ITV.com’s video viewing figures for the first nine months of 2010. ITV.com’s video views fell by 6 per cent.

The broadcaster revealed that average monthly video views have fallen by about 1 million year on year in the nine months to the end of September to 15.6 million, although ITV.com’s monthly unique users increased 13 per cent to 9 million over the same period.

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