From Branislav Pekic in Rome

Portuguese pay-TV channel Sport TV has launched a HD channel solely dedicated to English Premier League football, with live transmissions of the new season and archive content.

Sport TV Liga Inglesa will be available in the pay-TV packages of Zon, Meo and Clix, at no additional cost to subscribers of the HD channel from Sport TV.

The channel’s Programming, which will air 24 hours a day, seven days a week exclusively in English, includes 380 Premier League games per season and more than 400 summaries of classic matches, as well as studio programmes, two news bulletins and space for fans. The Premier League, however, will continue to be broadcast on the other Sport TV channels.

With Sport TV Liga Inglesa, the broadcaster will have seven channels on the Portuguese TV market, as well as two for international territories.

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