The uptake of Freeview in New Zealand has increased by nearly 13 per cent in the latest quarter, with more than 250,000 now tuning in to the subscription-free digital television service.

For the three months ending June 2009 255,048 households were able to receive Freeview, with 11,846 more households receiving Freeview satellite (a total of 167,328 households) and 17,061 more households receiving Freeview HD (a total of 87,720 households).

“One of the key drivers for our growth in the last quarter has been the sharp deals available in retail, which is partly due to new brands coming into the market with Freeview approved products,” says Freeview general manager Sam Irvine.

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