Interactive advertising is responsible for $300 billion of economic activity in the US, according to a study released by the Interactive Advertising Bureau (IAB).

The advertising-supported Internet represents 2.1 per cent of the total US gross domestic product (GDP). It directly employs more than 1.2 million Americans with above-average wages in jobs that did not exist two decades ago, and another 1.9 million people work to support those with directly Internet-related jobs. A total of 3.1 million Americans are employed thanks to the interactive ecosystem.

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Categories: Advertising, Research Library