German pay-TV station Premiere will change its brand name to Sky despite heavy write-downs on the Premiere brand name. Premiere will trade under the Sky name as do other pay-TV stations partly or fully owned by News Corp. News Corp. has a 30.5 per cent stake in Premiere, and it fully owns Sky Italia and is the biggest single shareholder in British Sky Broadcasting Group.

The rebranding will result in a hefty write-down of E331.6 million, the good will value of the name carried in the balance sheet.

Other posts by :

1. Eutelsat shareholders upset over Rights Issue
2. Amazon Leo satellites en route to French Guiana
3. Deutsche Bank reveals targets for AST SpaceMobile
4. AST SpaceMobile boss outlines benefits
5. Report: LEO build-out accelerates
6. Germany outlines space commitment
7. Analysis: Impact of AT&T on US telcos and cable
8. Bezos rocket production boosted
9. Musk delays Moon landing until 2027

Categories: Articles, Broadcast, Content, DTH/Satellite, Pay TV, Rights