Online US TV platform Hulu, the NBC Universal and News Corp joint venture, has removed its content from CBS-owned rival TV.com. The move follows the relaunch of TV.com last month with increased partnership deals in a bid to take on the Hulu platform.

A Hulu statement read, “Hulu has contractual rights with regards to our relationship with TV.com and we are exercising those rights." TV.com, was acquired by CBS last June when the network bought CNET for $1.8bn.

Rival Hulu, has seen strong growth since its March 2008 launch, particularly via its syndication model to sites such as AOL, Yahoo and MSN, which accounts for 70% of the service’s consumption.

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