The Widget Channel will allow consumers to enjoy Internet applications designed for the TV while watching TV programmes. The channel will be powered by the Yahoo Widget Engine, a fifth-generation applications platform that will enable TV watchers to interact with a set of “TV Widgets,” or small Internet applications designed to complement and enhance the traditional TV watching experience and bring content, information and community features available on the Internet within easy reach of the remote control.

The Widget Channel will also allow developers to use JavaScript, XML, HTML and Adobe Flash technology to write TV applications for the platform, extending the power and compatibility of PC application developer programmes to TV and related CE devices. In addition to supporting the Yahoo Widget Engine, Yahoo will also provide consumers Yahoo-branded TV Widgets that are customised based on its

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