The blu-ray disc victory in its recent format war with HD-DVD will propel this technology into 29.4 million homes worldwide by the end of 2008, states research published by the Strategy Analytics Connected Home Devices service. According to, “Blu-ray Devices: Forecasting Sales and Ownership ,” Sony’s PS3 games console will continue to drive the blu-ray market until 2009, after which stand-alone blu-ray players will become the dominant segment. By 2012 more than 132 million homes worldwide will own at least one blu-ray device.

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