Google launched a new advertising technology that will allow publishers to incorporate text ads into online videos. The launch marks the search group's most ambitious attempt yet to make money by selling ads that appear inside video clips. Under the new system, advertisers will pay to have their messages appear inside online videos across the web.

Google's video ads will take one of two forms: banner ads, which will run at the top of the video screen, and “overlay” ads, which will be inserted on top of videos as they play. The ads will be selected based on the content of the video and the web pages on which they appear.

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