BSkyB has handed its digital search advertising work, worth up to £10 million (E14.5m) a year, to Aegis-owned Diffiniti and Unique in a strategic move to bring in specialist agencies to handle the increasingly important business.

The appointments, which follow a lengthy pitch process, will see the account move from digital agency i-level. Diffiniti will handle search engine optimisation, while Unique will handle the pay-per-click business.

I-level will continue to handle BSkyB’s estimated £25 million annual media planning and buying and affiliate marketing business.

Other posts by :

1. MDA under pressure over satellite order
2. SES backs C-band action from FCC
3. Congested orbits mean high risks of debris
4. SpaceX bids fairwell to booster 1076
5. Bank: LBG Media results “in line”
6. WBD: Surprise, surprise… not
7. SpaceX to lose Moon Lander contract?
8. Arianespace 64 delayed – again
9. Oman’s Spaceport ready for fast-track launches

Categories: Articles, OTT, OTT