According to Worldpanel by Numerator’s Entertainment on Demand (EoD) Q2 2025 report, sports content now account for 24 per cent of new paid TV subscriptions as global streaming platforms such as Netflix and Prime Video double down on partnerships and exclusive rights deals. This aligns with the rising popularity of women’s football, now watched by one-third […]

Worldpanel by Numerator has found that paid-for ad supported streaming services are on track to surpass ad free services in UK households by Q2 2026. The Entertainment on Demand (EoD) findings show that Disney+ achieved its highest share of new paying subscribers in over two years between April and June 2025, while Netflix continued to […]