NBCUniversal has launched its fifth-annual slate of Commercial Innovations designed to elevate the advertising experience for marketers and consumers. On the heels of One22 and the Peacock Newfront, the 2022 slate of new ad products and formats provide marketers with unique ways to engage consumers through advertising within the metaverse, creative development studio, across social channels and […]
WWE has published its financial results for its first quarter ended March 31st 2022. Revenue for the entertainment giant increased 27 per cent to $333.4 million (€315.4m), primarily due to the timing of a large-scale international event as well as higher ticket sales due to the return of ticketed audiences at live events. These increases […]
This year, 1.88 billion people around the world will use SVoD services like Netflix, Disney+ and Prime Video. Recently, a number of services – including Netflix – have announced they will likely introduce ad supported options to make up for loss of revenue from dwindling subscriptions. MediaRadar recently reviewed advertising across multiple ad-supported streaming platforms, […]
Peacock has announced three upcoming original films scheduled to premiere on the service in 2023: Shooting Stars, Praise This, and The Killer. Each film (more details below) is part of a previously announced collaboration with Universal Pictures to produce a number of films made exclusively for Peacock. “We know people join Peacock to watch movies, […]
Comcast has announced strong subscriber growth in its Peacock streaming service which benefitfed from the return of major sporting events, as well as a post-pandemic boost from its theme parks. The company posted a 9 per cent increase in adjusted earnings before interest, tax, depreciation and amortisation, at $9.2 billion in the first quarter, ahead […]
US multiplay telcos Charter Communications and Comcast Corporation have formed a 50/50 joint venture to develop and offer a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs, aimed at providing consumers with a world-class user experience and navigation, all the top apps, and more choice in the streaming marketplace. […]
The US streaming market continued to evolve in Q1 2022. Entertainment on Demand, the solution measuring streaming service from Kantar, reveals that the proportion of US households who have video streaming services has stalled at 86 per cent (up 0.4 per cent points quarter-on-quarter), after seeing substantial growth in Q4 2021. This means there are […]
A report from Accenture, in partnership with Whip Media, explores why streaming services must develop a broader understanding of their viewers and what they watch across multiple platforms to stay competitive. Consumers’ viewing habits differ across platforms and are not reflected in the recommendations they’re getting. Accenture research shows that: 36 per cent of consumers […]
NBCUniversal has announced two new additions to Peacock’s executive leadership team, naming Shannon Willett as Chief Marketing Officer (CMO) and Brian Henderson as Executive Vice President, Programming. Both newly established roles report to Peacock President Kelly Campbell. “We are thrilled to welcome Shannon and Brian, two exceptional leaders that will play vital roles in making […]
A Parks Associates report, Data-Based Decision Making for Video Services, finds 36 per cent of OTT subscribers, roughly 32 million US households, are ‘service hoppers’ – defined as OTT subscribers who switched between services and resubscribed to services multiple times in the previous twelve months. The report details the challenges in OTT subscriber acquisition and retention […]