Paramount Global has defended its strategy as it invests heavily to become a big player in the streaming wars. Paramount reported third-quarter profits fell 57 per cent as its DTC units dropped $343 million (€351.5m). Paramount’s already depressed stock sunk another 10 per cent. CFO Naveen Chopra told analysts that streaming would be an important […]
Paramount+, the streaming service from Paramount Global, will arrive in Italy on September 15th with over 8,000 hours of content spanning all genres at launch, including a wide range of exclusive programming at a cost of €7.99 per month. An annual subscription will be available at €79.90. “Paramount+ is rapidly expanding its global footprint, offering […]
Paramount+ has announced Star Trek: Strange New Worlds had the strongest debut ever for a Star Trek series, setting a new record as the most-watched original series in the franchise over its first 90 days. The series is also off to a strong start internationally, ranking as one the top two most-watched original series on […]
A report, Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T., from Comcast Advertising, the advertising division of Comcast Cable, highlights the rise of Free Ad-Supported Streaming TV (FAST) and its value to advertisers today as a complement to traditional TV and streaming advertising plans. As one of the newest forms of […]
Paramount+ entered the UK streaming market – currently dominated by giants Netflix and Prime Video – on June 22nd with a focus on local content and the Crime & Thriller genre. According to a report by Ampere Analysis, Paramount+ holds now the second largest slate of SVoD titles commissioned in the UK in 2022, with […]
Paramount Global rolled out the Blue Carpet and hosted a star-studded, London event to celebrate the debut of Paramount+ in the UK and Ireland. The SVoD service offers more than 8,000 hours of content, including movies and TV series, new originals and iconic shows. “From over 100 years of storytelling experience with our Hollywood studio […]
Paramount+, the SVoD service from Paramount Global, has announced its investment in internationally originated content with a slate of original series that will debut around the world, a first step towards the streamer’s plan to commission 150 international originals by 2025. The news comes in advance of Paramount+’s expansion to the UK and Ireland on June 22nd, […]
Paramount+ has joined forces with London’s West End for a summer takeover event. Paramount+ is bringing the UK capital’s district to life with a series of consumer-led installations, pop-ups and activities, with the takeover introducing some of the world’s most recognisable stars and characters, in partnership with Heart of London Business Alliance and Westminster City […]
Paramount Global will stage what it has called “its biggest and most ambitious marketing campaign in the UK” throughout the summer, to herald the launch of its new streaming service, Paramount+, in the region. Paramount+ will be available in the UK and Ireland from June 22nd. The launch line-up will include exclusive originals, blockbuster films […]
Paramount Global has announced key leadership appointments to further the company’s international expansion of its streaming products, Paramount+ and Pluto TV. Marco Nobili has been promoted to Executive Vice President (EVP), International General Manager (GM) of Paramount+, where he will lead the strategy and execution for Paramount+’s continued expansion in markets worldwide. Olivier Jollet (pictured) […]