NBCUniversal Local’s NBC- and Telemundo-owned stations has launched Our 250 (Nuestros 250), a multiplatform campaign commemorating the 250th anniversary of the United States’ independence. The 100-day celebration culminates on July 4th with NBCUniversal News Group’s six hours of exclusive live coverage of Sail4th 250 events in New York Harbor, which will gather the largest assembly […]
BIScience, the company behind AdClarity, the AI-driven ad intelligence platform, has announced the launch of its TV Intelligence Suite, bringing US linear TV coverage into AdClarity’s existing digital, social, video, and CTV capabilities. The platform now delivers cross-media intelligence using one consistent methodology and consistent performance metrics. Most legacy ad intelligence providers were built around […]
NBC has ordered a second season of the hit reality adventure series Destination X. Hosted by actor Jeffrey Dean Morgan, the innovative series combines adventure travel and immersive gameplay with the ultimate guessing game. Produced by Twofour (an ITV Studios Company) and Universal Television Alternative Studio, a division of Universal Studio Group, production on Destination […]
Sportradar has announced a multi-year agreement with NBC Sports Regional Sports Networks (RSNs) to enhance the NBA viewing experience through real-time, broadcast solutions that enhance live game coverage. NBC Sports Regional Networks will leverage Sportradar’s NBA Advanced Data and GameFrame across live NBA game broadcasts during the 2025-26 and 2026-27 NBA seasons. The agreement supports […]
Super Bowl LX isn’t just a historic rematch. It also highlights how live sports viewing has evolved. Today, the experience integrates broadcast TV, streaming platforms, companion apps, and real-time data to deliver a more layered experience. When the Patriots and Seahawks take the field on February 8th, NBC’s ‘4K All Day; strategy and Peacock’s central […]
The Ryder Cup 2025 highlighted how premium global sporting events are reshaping their commercial models, combining record ticket pricing with experiential value, stable top-tier sponsorships, and sharply contrasting broadcast outcomes across markets. The tournament underscored the growing importance of fan experience, brand alignment, and regional viewership dynamics in determining returns for rights holders, sponsors, and […]
With the 2025-2026 NBA season tipping-off exclusively on NBC and Peacock in the US on October 21st, NBCUniversal reports it has exceeded advertising expectations, with nearly 170 partners investing in the property and nearly all inventory already sold out. The NBA’s return to NBCUniversal, after nearly 20 years, has broadened the company’s portfolio-wide partnerships, with […]
Over the past year, DirecTV has obtained rights from The Walt Disney Company, Paramount, NBCUniversal, and Fox Corp. to include their respective ABC, CBS, NBC and Fox-owned and-operated TV stations in the largest US cities in its MySports genre pack. This initiative offers sports fans and consumers more choice, control, and flexibility in programming. DirecTV […]
News network CNN plans to lay off “hundreds” of staff as it refocuses the business around a global digital audience, according to reports. The layoffs come as CNN is rearranging its linear TV lineup and building out digital subscription products. CNN hopes the cuts will lower production costs and consolidate teams, according to a CNBC […]
Poker tournaments have gained immense popularity in recent years. The mix of strategy, psychology, and skill draws countless poker fans, many of whom follow the action from their own homes. Watching live poker tournaments on TV channels has become a favourite pastime for enthusiasts eager to stay updated with the latest moves and developments. Televised […]