AI could unlock up to $90 billion (€78.8bn) in improved marketing returns in the US alone, according to McKinsey & Company’s research, From campaigns to continuous growth: AI capabilities shaping marketing. Yet fewer than 10 per cent of organisations have successfully scaled AI across marketing or captured AI’s true value across marketing workflows. McKinsey estimates […]

A report from analysts at McKinsey & Co, issued to coincide with ‘May the 4th be with you’, says that the Star Wars Day captures our imagination with visions of interstellar exploration and technological possibility. “This May 4th, those themes are increasingly reflected in the real-world evolution of the aerospace and defence sector. From the […]

Back in 2022, management advisor company McKinsey told Warner Bros that the media giant should combine itself with factual production specialist Discovery. The advice resulted in a reported fee of $55 million (€47.6m) for McKinsey. But in the period 2022-2025 McKinsey benefitted by another $37 million for advice issued to the now combined Warner Bros […]

Analysts at consultants McKinsey, along with the World Economic Forum reporting from Davos in Switzerland, say that the space economy is projected to be worth $1.8 trillion (€1.72tn) by 2035. “Space is no longer a distant frontier; it’s woven into the fabric of our daily lives, from the morning weather report on your smartphone to […]

The authoritative McKinsey satellite market projections have seen significant developments and deviations based on the trends up to 2024 as the number of active satellites exceeded 9,100, growing faster than anticipated. Launch volumes are now trending toward the higher end of 3,500–4,500 annually, already approaching the projected 2030 ‘maintenance demand’ range. The McKinsey study looked […]

McKinsey senior partner Ryan Brukardt and global editorial director Lucia Rahilly state the global space economy where innovation in space-based technology is generating a range of public- and private-sector opportunities that could reach $1.8 trillion (€1.65tn) by 2035. The two McKinsey staffers, in a major report, say there is an “allure” about space, yet most […]

A management report from McKinsey says that the space sector is at an “inflection point” – similar to what commercial air travel experienced after World War II and the internet saw in the 1990s. “When we speak about space with CEOs across geographies, industries, and backgrounds, we receive a range of reactions. For some, space […]