Samba TV, a specialist in AI-driven media intelligence, has announced an international partnership with InfoSum, the data collaboration platform, part of WPP, to enable privacy-forward media planning and measurement across markets. The partnership brings Samba TV’s media intelligence into the InfoSum ecosystem, unlocking insights for media through a secure, AI-enhanced data infrastructure. InfoSum clients can […]
InfoSum, the data collaboration platform, and ITV have announced the extension of their strategic partnership. This renewal follows four years of collaboration that has underpinned ITV’s addressable advertising capabilities. Since 2021, the partnership has enabled ITV to develop sophisticated audience targeting solutions without compromising viewer privacy. This is made possible by InfoSum’s decentralised technology, which […]
InfoSum, the data collaboration platform, has announced an agreement with Samsung Ads, a provider of advanced TV advertising, to create a clean room solution utilising InfoSum’s technology. The partnership will further Samsung’s commitment to privacy by enabling Samsung Ads clients to match and activate audiences in InfoSum’s privacy-first environment. Data clean rooms continue to be […]
ITV has announced a further investment in data technology company InfoSum, increasing ITV’s investment by 50 per cent of its original amount. The investment comes following the announcement of the launch of Planet V 2.0, the newly updated version of ITV’s premium advanced advertising platform, and the launch of the new Matchmaker advertising product which […]
Data and insight company REaD Group and InfoSum, the decentralised marketing infrastructure, have announced a partnership that will make REaD’s UK-wide comprehensive and permissioned database of online and offline consumer data available for brands, publishers and more to discover new insights and improve audience targeting. InfoSum empowers companies to unlock the full potential of their […]
Advertising technology specialist Amobee is teaming up with identity infrastructure provider InfoSumto bring alternative, privacy-compliant identity solutions to advertiser and broadcaster clients around the world. The partnership will allow both Amobee and InfoSum jointly to offer their respective clients access to leading identity and media buying solutions through InfoSum’s powerful decentralised customer data ecosystem, and […]
UK commercial PSB ITV is to partner with identity infrastructure provider InfoSum as part of a new first-party data strategy that will make its 30 million ITV Hub subscribers available for advertisers to match against and activate as target audiences via a secure and compliant solution without either party needing to exchange first party data […]