DAZN, the sports streaming platform, has signed a deal with Polymarket to bring prediction trading to its users. Prediction markets enable people to buy and sell contracts based on the outcomes of sports, cultural moments, and many other events. The partnership with Polymarket aims to give DAZN users the ability to engage with these markets […]

The number of illegal streams of sports event in Britain has more than doubled to 3.6 billion in the past three years according to a report from The Campaign for Fairer Gambling (CFG). The CFG’s 2024-25 report also highlights that there is a symbiotic relationship between sports piracy and unlicensed gambling, with 89 per cent […]

Live television advertising has become a powerful force influencing gambling behaviours across Britain. During prime-time sports broadcasts, viewers are regularly exposed to a stream of betting promotions that blend seamlessly with the excitement of the match. These carefully timed advertisements create immediate opportunities for viewers to engage with online casino platforms or place sports bets […]

For the first time, betting shop punters can bet in-play on full win markets on horseracing’s biggest betting event – next week’s Cheltenham Festival. Racecourse Media Group (RMG) and Playtech Sports have collaborated to ensure content from RMG’s 37 shareholder racecourses is now available for in-play betting in nearly 16,000 Self Service Betting Terminals (SSBTs) […]

The UK is addressing the complexities of gambling marketing regulations, with a focus on stronger consumer protection measures. Despite existing rules, the disparity between UK and European standards is evident and demands attention. Aligning with European regulations could potentially safeguard vulnerable populations and mitigate gambling-related harm. The topic of gambling marketing regulations has gained significant […]

Restrictions on betting ads are increasingly becoming “the norm” across Europe in response to public health concerns, according to a report from gambling charity GambleAware. But advertising was left out of a white paper on gambling regulation published by the previous government in 2023 and Labour has yet to specify its plans. GambleAware claims UK […]

Gambling advertising has become a prominent feature of modern media, appearing across television, radio, online platforms, and even sports events. The increasing prevalence of gambling advertisements raises an important question: Does gambling advertising work? To answer this, we need to delve into the effectiveness of these campaigns, their impact on consumer behaviour, and the broader […]

Poland is not among the countries with the highest levels of gambling, but Poles nonetheless enjoy this pastime. Numerous domestic and international casinos cater to players and provide thousands of games, substantial bonuses, and safe, easy payment processing. As much as 26 per cent of Poles are involved in betting and gaming despite heavy regulations […]

With Euro 2024 well underway, viewers are likely receiving a barrage of gambling advertisements across their TV and social media. Some of this year’s advertisements have been hilarious – like Paddy Power’s ‘England are my favourite’ ad. However, as we near the 70th anniversary of TV advertisements in Britain, it’s time to wonder: what was […]

The Scottish Professional Football League (SPFL) has announced a sponsorship deal with betting company William Hill. Under the five-year deal, which begins at the start of season 2024/25, William Hill will become the title sponsor of all four SPFL divisions as well as the Official Betting Partner of the SPFL. This will see the four […]