FuboTV, the sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The personalised and dynamic experiences, including transactional and gamified ad formats, are part of Fubo’s ongoing commitment to ad innovation and overall strategy to connect, interact with and convert […]

FuboTV, the sports-first live TV streaming platform, is further enhancing its ad inventory with a new proprietary Connected TV (CTV) ad format, The Triple Play. Available in the coming days, The Triple Play will launch sponsored by a major US retailer’s back-to-school campaign, providing the brand complete share of voice on Fubo’s home screen. The […]

FuboTV, the US sports-first live TV streaming platform, is now partner of the Boston Red Sox through the 2023 season. The deal marks Fubo’s first partnership with a Major League Baseball team. The multi-faceted partnership includes the launch of Fubo branding and hospitality opportunities at Fenway Park as well as fan engagement both at the […]