Advanced Television

adform

Adform rolls out Comscore Predictive Audiences

Adform, the global independent advertising platform, has announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enables advertisers to reach audiences identified from an initial set of privacy-compliant consumer data attributes tied to cross-platform […]

December 1, 2022