Advanced Television

Consumer Behaviour

40% turn on screen mirroring

Screen mirroring technologies, which give consumers the ability to project content wirelessly from smartphones, PCs or tablets directly to a television, have already captured the attention of a large percentage of tablet and smartphone owners. According to the Connected Intelligence Inception of Screen Sharing report from global information company The NPD Group, 40 per cent […]

April 16, 2013

High demand for video news

A new report for the Associated Press, produced by Deloitte with research by GfK, provides an in-depth study into video news consumption. The report demonstrates the increasingly critical role of video in online news sites and is based on a survey of respondents in UK, Germany and Spain. The research findings clearly demonstrate the importance […]

April 16, 2013

YouGov: UK on demand market saturated

The UK market for on-demand TV is reaching saturation point, with only limited further audience growth potential, according to research from YouGov. It says that instead of looking for new audiences providers should focus on maximising what they get from existing users. According to the researcher, 48 per cent of the online population in the […]

April 11, 2013

‘TV Everywhere’ should be revenue driver, not just OTT defence

Michael Greeson, president of analysis firm TDG, has suggested that operators implementing a ‘TV Everywhere’ strategy have the opportunity to earn revenue from such services rather than treat them merely as a defence against OTT players. Greeson notes that multi-screen video is centre stage at NAB, as broadcasters have come to realise that (a) consumers […]

April 11, 2013By Colin Mann

Accenture: Consumers take control

Consumers are increasingly taking control of their entertainment experience, multitasking while watching television, integrating second screen devices into their viewing experience, and viewing more Internet-based content, according to a new survey from Accenture. The third annual multi-nation Video Over Internet Consumer Survey found that viewers are multitasking with their laptops, phones, tablets and even books […]

April 8, 2013

80% of smart-TV owners are app users

New research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80 per cent of smart-TV owners regularly use apps. App Development and Distribution Models details the app development process and monetisation strategies for multiple platforms, including smartphones, tablets, smart TVs, and connected cars. […]

April 5, 2013

Ooyala: Dramatic differences in online viewing vs. traditional

Recent research from personalised video experience specialist Ooyala suggest that live and long-form video outperforms on-demand and short-form video across all screens. The findings come in a special edition of its quarterly Global Video Index, revealing the most recent trends in multi-screen video consumption from broadcasters and entertainment networks around the world. They spotlight dramatic […]

April 4, 2013

Digital TV, movie streaming reaches tipping point

US digital TV and movie content audiences will grow faster than previously expected as a result of increased viewing on tablets and smartphones, a wave of Internet-enabled TVs, and greater content availability, according to a new report – Digital TV and Movie Streaming: A Rising Tide of Devices, Content and Viewing – from digital marketing […]

April 3, 2013

Web access from STBs, TVs increases

According to findings from adaptive web development software solutions specialist Netbiscuits, the web is changing so rapidly that many organisations are still unprepared for the future of consumer access. The increasing number of devices hitting the market and the unrelenting fragmentation of various operating systems and profiles means it is harder than ever for brands […]

April 2, 2013

Survey: Service bundling points to big savings

According to a report from US consumer research body the Consumer Reports National Research Center, with carriers offering introductory discounts as much as half off, it’s little wonder why three quarters of those who bought a triple or quad-play telecom package (cable, Internet, home phone, cell phone) suggest that they would definitely or probably purchase […]

April 2, 2013