Consumers are increasingly watching television content on multiple platforms, contributing to the fragmentation of the traditional viewing experience, according to findings from Accenture's second annual Global Broadcast Consumer Survey. Although the consumption of broadcast television content continues to grow, viewers are adapting quickly to new choices that change how, when and where they watch programming. […]
Global advertising spending is set to fall 6.9 per cent this year to $453 billion with the Internet the only medium to attract higher expenditure on ads, media agency ZenithOptimedia said, cutting a previous forecast. ZenithOptimedia predicts the rate of decline would slow towards the end of the year and said spending might pick up […]
DVR solutions specialist TiVo has reported that primetime programming which aired during the 8pm and 9pm timeslots in the US in February experienced a marked increase in timeshifted viewing over programmes in the 10pm hour, as viewed by TiVo service subscribers. According to its StopWatch ratings service, an analysis of broadcast networks ABC, CBS, FOX […]
Online video data for March 2009 compiled by Nielsen Online indicates that nearly 10 million streams were viewed. The total of 9.67 billion represented an 8.7 per cent increase compared to March 2008. Unique viewers were up 1.9 per cent at 130 million, with each viewer averaging 74.4 streams, an increase of 6.7 per cent. […]
Broadband households in Europe and the US consistently rank primetime anytime VOD services as the most valuable service out of all TV 2.0 offerings, according to the Parks Associates report 'Television Services: The Global Outlook'. The international research firm says that primetime anytime services, which allow viewers to watch a show on-demand on their TV […]
Ninety-nine percent of UK consumers are aware of High Definition (HD) TV but only one in ten (11 per cent) is looking to buy a HD television in 2009, according to figures released by Buckingham Research. The online panel survey, conducted the market research agency, asked a total of 695 respondents a series of questions […]
If current growth trends continue, the Internet will overtake traditional TV as the most consumed form of media for the first time in June 2010. Internet consumption in 2010 will average 14.2 hours per week, or over 2.5 days a month, compared to 11.5 hours a week, or 2 days a month, for TV, according […]
According to Entertainment Trends In America, a tracking study conducted by market research company The NPD Group, most consumers plan to hold steady or increase their entertainment spending in 2009. According to the NPD report, 75 per cent of consumers surveyed said they will spend the same amount or more on digital music downloads as […]
MRG has released its 'Global IPTV Market Leaders Report – March 2009', which tracks the top 100 IPTV vendors in 24 regional sub-segments based on the installed base of six video systems products in over 700 IPTV Operations. Continuing growth of subscribers is reflected by increased deployments of IPTV products in Europe, Asia, Rest of […]
The number of TMT (Technology, Media & Telecoms) businesses who feel they have access to funding for their business to operate effectively has more than halved year-on-year, according to new research from accountants and business advisers BDO Stoy Hayward. In 2009, only 38 per cent of TMT businesses said it was easy to get access […]