In 2015 children aged 12-15 who watch both television and YouTube stated a preference for YouTube, according to new research by Ofcom. The regulator’s ‘Children and Parents: Media Use and Attitudes Report’ found that 29 per cent of children in this age group who watch both types of content said they prefer YouTube, compared to […]
YouTube will pay creators for clips watched during a free trial of its new subscription service. YouTube launched a trial premium service in the US, removing ads for a monthly fee. Prominent YouTube stars had expressed concerns that they would not be paid if their videos were watched during the month-long free trial on offer. […]
Facebook is testing a new video section on its social media platform. The feature appears on both the web and app versions of its service, and aims to make it easier for users to “discover, watch and share” clips uploaded to the site. Facebook said only a “small number of people” would initially be able […]
Rightster, the global multi-platform network for digital video, has launched VideoSpring, a fully-searchable video licensing portal, for brands, agencies and producers to source trending content for their creative campaigns and programming. The video library, which consists of one of the world’s largest collections of premium viral and user-generated content, offers marketers, creatives and producers the […]
Comcast has confirmed the beta launch of Watchable, an app for professional short-form content. The service — an app and a stand-alone website, plus a tab on Comcast’s X1 set-top box — will launch with around 30 online network partners, including Buzzfeed, Vox, Vice, GoPro and Maker Studios. The US cable and broadband giant says […]
YouTube has prepared content owners for the release of an ad-free subscription version of its video sharing platform. The Google-owned company has been telling those who share ad revenue with the site to agree to new terms or lose their ability to display and monetise videos in the US from October 22nd. Though the exact […]
Wurl, a US streaming video platform for pay-TV, has published a new video index that compares the usage of major video viewing services based on publicly available data. The index, referred to as “AMOV”, measures the average minutes
360-degree videos have begun rolling out in Facebook’s News Feed. “Our goal at Facebook is to connect you with the people and things that matter, every single day. Over time, we’ve seen that people enjoy more immersive content in their News Feeds. This is one reason video has been so successful on Facebook, and we’re […]
YouTube is preparing to let companies see what proportion of the adverts they place on the video platform can be seen by viewers. The move is a response to complaints by advertisers such as Unilever and Kellogg’s, which have become concerned that they are wasting money on ads that are not visible. There are several […]
Independent research commissioned by Openwave Mobility has found that poor mobile video streaming is an even bigger headache than a dropped call for iPhone users. Over 2,000 iPhone users in the UK and US were interviewed ahead of the new iPhone launch to study people’s mobile video habits. With mobile video growing at a phenomenal […]