When it comes to connectivity, there is no contest: Fibre Internet beats non-fibre service hands down, according to the American Customer Satisfaction Index (ACSI) Telecommunications Study 2022-2023. The former outpaces the latter by 9 points — 75 to 66 — for customer satisfaction (on a scale of 0 to 100. “Across the entire customer experience, […]
Technology firm Thales and Netskrt Systems, a provider of edge Content Delivery Networks (eCDNs) for Air, are collaborating to bring passengers full access to streaming video services while inflight. When hosted on Thales’ inflight entertainment and connectivity (IFEC) system, Netskrt’s edge content delivery network (eCDN) will provide content caching for a high-quality streaming experience of […]
To understand the state of TV and video advertising entering the Upfront and NewFront season, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from national broadcasts and cable TV ads. Data pertains to January – December 2022. Key findings include: Digital advertising is outranking TV. In 2022, nearly $144 […]
Impression-based TV advertising specialist DISH Media has launched DISH Connected, a solution that allows DISH TV’s live linear inventory to be executed programmatically. This solution delivers real-time, targeted advertisements to Internet-connected DISH set-top boxes, providing advertisers access to DISH inventory in the same manner as a SLING TV campaign. “Marketing dollars continue to shift more […]
Six in 10 (61 per cent) of Asian TV content viewers watch Asian-language content at least occasionally, and two in three (65 per cent) Asian-language dominant/bilingual consumers say that Asian-language content is important to them, according to the FOCUS Asian Volume 1: Subscriptions report by Horowitz Research. Similarly, six in 10 Asian viewers watch international […]
One-stop advertising specialist RTL AdAlliance’s newly-introduced smart TVT (smart TV Targeting) pillar, added to the smart Audiences product suite, is designed to enables advertiser to target audience segments based on detailed anonymised TV profile data, while the two other pillars are based on privacy-safe sociodemographic and contextual reference. smart TVT is initially available for international […]
The individuals behind three pirate streaming organisations, which offered illegal access to watch Premier League matches, have been jailed for a total of 30 years and 7 months. In what is understood to be the world’s largest-ever prosecution of an illegal streaming network, five people were sentenced at Chesterfield Justice Centre after being found guilty […]
Sell-side advertising company Magnite has confirmed that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms. Banijay Rights will leverage Magnite’s SSP and SpringServe’s ad server technology across its FAST channel inventory globally. These technology integrations with […]
The UK Government has agreed to establish an industry working group to explore issues around fair pay for creators in the music streaming industry, as recommended by the Culture, Media and Sport Committee of the House of Commons in its report earlier in 2023. The announcement of the new group is made in a letter […]
Fabless semiconductor company MediaTek is partnering with accelerated computing specialist Nvidia to deliver a complete range of in-vehicle AI cabin solutions for the next generation of software-defined vehicles. The collaboration combines the strength of each company’s automotive portfolios to deliver the most compelling solutions for state-of-the-art connected cars. “Nvidia is a world-renowned pioneer and industry […]