Advanced Television

HbbTV

Scandinavia: First addressable TV advertising

R-Kioski and Sanoma have launched HbbTV addressable TV campaigns with technology solutions from Digita and Icareus. Icareus provided its’ addressable TV HbbTV platform to introduce new and innovative TV advertising formats for the first time ever in Scandinavia. Sanoma is a Finnish media conglomerate operating magazines, newspapers, radio channels, pay TV and four free-to-air TV […]

November 2, 2016

Intertrust, Samsung deliver HbbTV 2.0 for Italy

Intertrust and Samsung have announced a partnership that will expand digital rights management (DRM) standardisation for digital media. Under the agreement, Samsung will ship Marlin DRM software in its HbbTV 2.0-enabled Smart TVs for users in Italy. HbbTV 2.0 is an open standard that allows adopters to combine traditional IPTV services with new OTT Internet […]

October 18, 2016

Freeview Play updates for HEVC, UHD

Digital UK has published an updated technical specification for connected TV service Freeview Play, setting out new features and requirements for products developed during 2017. Freeview Play combines live television with catch-up TV and on-demand services from the BBC, ITV, STV, Channel 4, Channel 5 and UKTV, making it easy for viewers to watch what […]

September 23, 2016

UK, Italy implement ETSI HbbTV 2.0.1

The newly published ETSI specification TS 102 796 V1.4.1 on hybrid broadcast broadband TV (HbbTV) will allow the United Kingdom and Italy to implement the latest technologies in their receivers. With the large installed base of receivers in the UK and Italy, there will be a transitional period where broadcasters will provide apps and services […]

September 5, 2016

Every operator will need to think twice about Smart TVs (starting now)

EKT (Eagle Kingdom Technologies), a company specialised in the design and manufacturing of Set Top Box solutions and DOCSIS modems is launching a range of Operator SmartTVs that will completely change the TV landscape. It has long been a wish of some operators to bring consumers their complete content offering on the big screen without […]

September 5, 2016

HbbTV Association, Smart TV Alliance join forces

Trade groupings the Smart TV Alliance and HbbTV Association are to merge the activities of the Smart TV Alliance into HbbTV, extending the scope of the HbbTV Specification to address Over-The-Top Services. The pair say their combined forces will streamline standards for OTT innovation so consumers can enjoy ever more interactive experiences on their connected […]

September 2, 2016

TV Nova HbbTV services with Icareus

TV Nova, the private Czech broadcaster, has deployed Icareus Playout HbbTV server to expand to hybrid broadcast and broadband services. Icareus HbbTV Carousel server allows TV Nova to offer the interactive HbbTV experience to its viewers while managing the services and network parameters in an efficient way. Icareus’ Director Mr Mikko Karppinen explains “Icareus has […]

August 31, 2016

HbbTV Association extends contract for 2.0.1 test suites

The HbbTV Association, a global initiative dedicated to providing an open standard for the delivery of broadcast and broadband services through connected TVs and set-top boxes, today announced that it has extended its contract with RT-RK for 104 additional test cases to cover the differences between HbbTV 2.0 and HbbTV 2.0.1.This is a further extension […]

June 28, 2016

BBC boost for HbbTV

The BBC, working in collaboration with Freeview, Digital UK and the DTG, has announced that it intends to accelerate the adoption of international standards around interactive TV in the UK market. The Corporation says it has developed an “innovative” plan to move beyond legacy MHEG technology to industry-wide adoption of HbbTV 2.0.1 in time for […]

June 24, 2016

Italy adopts HbbTV 2.0.1 interactive TV standard

Italy has adopted the HbbTV version 2.0.1 technology, based on HTML5, as a single standard for interactive TV services provided by broadcasters on Smart TVs and set-top-boxes. The confirmation comes from the publication of the HD Book 4.0, a series of documents compiled by HD Forum Italia (HDFI) that contain the technical specifications aimed at […]

June 10, 2016From Branislav Pekic in Rome