YouTube rival Dailymotion said it expected to make more than E10 million in revenue this year, despite only selling ads since July 2007. Dailymotion CEO Mark Zaleski said. “We are in growth mode. We are past the start-up phase and now in the consolidation and monetisation phase.” Dailymotion's three founders own 21-22 per cent of […]
US Satellite customers are still happier with their service than cable, but the wired medium's customer-service-satisfaction numbers are on the rise, driven by smaller operators. The customer-satisfaction scores for most cable and satellite companies were up in the most recent (2008) American Customer Satisfaction Index, with satellite still leading the way. DirecTV was up 1.5 […]
UK broadband firm PlusNet has claimed that take-up of the BBC’s iPlayer broadband TV service has slowed significantly after meteoric traffic growth in the early months of 2008. The BBC iPlayer typically accounts for 50 per cent of all streaming traffic on PlusNet’s network, according to products and development director Neil Armstrong. However, Armstrong described […]
From Sotires Eleftheriou in Paris Presenting its new launch campaign to the press, the French pay DTT operator DTT Numeric outlined its strategy and future plans. The service was “soft launched” last September as a “low cost” pay TV DTT service, with a subscription of E8 a month plus E5 for the rental of a […]
From Sotires Eleftheriou in Paris Presenting its new launch campaign to the press, the French pay DTT operator DTT Numeric outlined its strategy and future plans. The service was “soft launched” last September as a “low cost” pay TV DTT service, with a subscription of E8 a month plus E5 for the rental of a […]
Two years after CBS and Time Warner combined their second-tier networks UPN and WB into the youth-oriented CW to pool young viewers prized by advertisers, the network’s hopes of surviving are looking increasingly bleak, reports the WSJ. The network has lost about 28 per cent of its target audience of 18 to 34 year olds […]
ITV has predicted that advertising revenue will not grow during the first half of 2008 as the UK economy slows. However, executive chairman Michael Grade said ITV would still beat the rate of growth in the UK ad market as a whole for the first time since 2000. The firm said first-quarter revenues rose, helped […]
From Branislav Pekic in Rome Portuguese pay-TV operator TV Cabo plans to launch new services for its cable and satellite subscribers such as VOD and HDTV, in a response to rival service Meo IPTV from Portugal Telecom. According to the head of marketing of Zon Multimédia (owner of TV Cabo), LuÃs Lopes, the pay-TV operator […]
The European Commission has taken the next step in proceedings against Spain for not complying with television advertising restrictions. The infringement procedure, started in July 2007, is based on a monitoring report that found that the main TV channels in Spain, both publicly funded and commercial, failed regularly and by some margin to restrict advertising […]
Research from Thinkbox and the Internet Advertising Bureau (IAB) has shown that using TV and online together in advertising campaigns is significantly more effective for advertisers than using either in isolation. Their combined use produces major benefits for advertisers, including increased positive brand perception amongst consumers – some 50 per cent higher – as well […]