While prime-time programmes can attract about 1.5 million people and deliver mass audiences to advertisers, viewer numbers will fragment as broadcasters run their new high-definition and standard-definition channels, said David Wiadrowski, the lead partner for communication and entertainment at PwC. He predicted the channels would need to invest more in content to retain audiences, putting […]
BSS suggests that for many alternative media this will be the first economic slowdown in which they will be seriously tested, such as online search, digital out-of-home media, word-of-mouth marketing, videogame advertising, and social network advertising, among others. As a result of these trends, VSS projects that broadcast TV will become the largest advertising medium […]
Despite the rosy picture, full digital conversion is only expected in four (Finland, France, Ireland and the UK) of Western Europe’s 15 major broadcast countries. Adam Thomas, Informa’s Media Research Manager, said: "While cable will remain the region’s leading pay TV platform, the satellite subscriber base is eating into its dominance. Satellite’s much higher ARPU […]
BSS suggests that for many alternative media this will be the first economic slowdown in which they will be seriously tested, such as online search, digital out-of-home media, word-of-mouth marketing, videogame advertising, and social network advertising, among others. As a result of these trends, VSS projects that broadcast TV will become the largest advertising medium […]
Despite the rosy picture, full digital conversion is only expected in four (Finland, France, Ireland and the UK) of Western Europe’s 15 major broadcast countries. Adam Thomas, Informa’s Media Research Manager, said: "While cable will remain the region’s leading pay TV platform, the satellite subscriber base is eating into its dominance. Satellite’s much higher ARPU […]
Meanwhile, Premiere is hoping to convert the thousands of pirate viewers illegally viewing the service into legitimate subscribers through a new campaign. The platform, currently in the final stages of a card swap out programme aims to use “special distribution channels” to target the non-payers.
The State Administration of Radio, Film and Television, China's Internet and broadcast content regulator, has ordered all Web sites to respect CCTV's broadcast rights, online and offline. CCTV, also China's top broadcaster and domestic licensee for the 2008 Olympics, has partnerships to provide online and mobile content to 160 Web sites, in China and the […]
Stephen Froehlich, Senior Analyst, Consumer Electronics, noted that in Japan, iDTVs already displace about 1.7 million satellite set-top box shipments each year, having reduced that market from 2 million unit shipments in 2003 to just 0.3 million in 2007. “While the conditions in Japan that allow this are unique, it is clear that US cable […]
Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest car, you would press the call to action button and an SMS text could be sent to your phone with the nearest dealership or a […]
The scheme has been criticised because Sky have an unfair advantage when it was handed the contract to be the digital switchover help scheme’s ';standard offer' for the ITV Border region, the first part of the UK to go digital. For the first two months after installing its set-top boxes, Sky provides free access to […]