Parks Associates research finds roughly 40 per cent of US broadband households trialed at least one OTT service during the Covid-19 pandemic. These free trials are important drivers to paying subscriptions, and by leveraging data on viewer activities and preferences, providers can personalise their services to improve subscriber stickiness. Some 42 per cent of US […]
Internet users in the US vastly underestimate how often their home networks are targeted by cyber threats. That’s one of the key findings of the first-ever Xfinity Cyber Health Report, which combines data from a new consumer survey with actual threat data collected by the xFi Advanced Security platform. As part of the report’s findings, […]
A report from Juniper Research has found that there will be almost 13.5 billion smart home devices in active use by 2025, compared to an expected 7.4 billion at year end 2020. Smart entertainment devices take the bulk of revenue attributable to smart home devices, as over $230 billion in 2025. Voice assistant capabilities are
AI assisted film-making company, Largo, has announced a partnership with Samsung TV to launch a F.A.S.T version of Sofy.tv on Samsung TV Plus. Sofy.tv is joining Samsung TV Plus’s existing line up immediately – providing a new channel offering a stellar line up of over 200 shorts, which will be refreshed monthly. In addition, an […]
WarnerMedia has revealed that HBO Max, the US streaming platform, will begin rolling out immediately on Amazon Fire TV streaming devices, Fire TV Edition smart TVs, and Fire tablets. HBO Max is WarnerMedia’s direct-to-consumer streaming offering, with 10,000 hours of curated premium content. The platform features content from HBO, Warner Bros, DC, Cartoon Network, Adult […]
HBO Max, the US streaming service, has kicked off a 20 Days of Kindness campaign in tandem with their new film Superintelligence from New Line Cinema. Star Melissa McCarthy and director Ben Falcone announced the campaign during their appearance on the Today Show while launching the first trailer for the movie. With a ’20 for […]
Sony has unveiled its Airpeak project at a Tokyo press launch, which it says will serve the 3Rs of ‘Reality, Real-time and Remote connectivity’, and imaging and focusing on AI robotics. Sony adds that Airpeak will support the creativity of video creators to the fullest extent possible, aiming to contribute to the further development of […]
A study from Juniper Research has found that the total transaction value of smart home payments, payments that occur via smart home devices, will exceed $164 billion in 2025, from $22 billion in 2020. Increasing use of voice assistants via smart speakers for eCommerce, propelled by rising user and merchant acceptance, will drive a dramatic […]
ironSource Aura, the engagement platform for mobile carriers and OEMs, has launched its mobile app distribution platform in the Russian market. The company gives local app marketers the unique opportunity to run performance campaigns on millions of devices, from the moment a user first sets up their device and throughout the device’s lifecycle. By creating […]
Affectiva, a global player in Emotion AI, has published findings on consumers’ emotional engagement with ad content over the last eight years, which show that advertisers are increasingly pulling on people’s heartstrings to generate a response. The analysis reveals that advertisers are becoming more effective at eliciting emotional responses – both positive and negative – […]