UK broadcasters, online publishers and advertisers are reportedly close to agreeing a standardised system to measure online video viewing. The Broadband Measurement Working Group, a coalition of broadcasters, ISPs and measurement bodies, is to start testing a new measurement metric in June. The group includes the BBC, ITV, C4, Five, BSkyB, Virgin Media, BT, BARB, […]
On-net behavioural ad targeter Phorm has hired SK Communications' search and portal VP Daniel Park to be its Korea CEO. Phorm now says it will demonstrate "an innovative new consumer proposition" on June 3. This, CEO Kent Ertugrul says, will be "the revolutionary centerpiece of our consumer proposition". It's not known whether this will be […]
Universal and Warner Bros are to sue the German online video portal Zattoo for adding commercial over their movies. Zattoo offers live streams of the public broadcasters ARD and ZDF, which include the showing of movie titles from the two Hollywood studios. However, since the streams are available at no cost, the business model includes […]
Existing data protection and privacy laws in Britain are enough to protect consumers worried about controversial targeted advertising company Phorm monitoring Internet browsing, the government has said. More than 21,400 British consumers had signed a petition on a government Website asking lawmakers to investigate whether the service, which has been trialled by BT, breached existing […]
ITV saw its revenues decline 14 per cent in the first three months of this year, and said it now intended to cut costs by a further £40 million (E46m) in 2010. The firm, which announced 600 job cuts two months ago, said revenues for the January to March period totalled £425 million, down from […]
The UK's mobile advertising spend rose higher than expected in 2008 to £28.6 million (E32m), according to a study from the digital marketing trade body Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Spending doubled in size on a like for like basis in 2008, jumping 99.2 percent year on year, as more British brands invested […]
Andy Duncan, the Channel 4 chief executive, has warned that the broadcaster faced the worst economic conditions in its history as he unveiled an extra 10 per cent cut in editorial budgets. Duncan said advertising revenue will be down 18 per cent year on year in the first half of 2009. Channel 4 cut 200 […]
Television remains the most effective medium for reaching today's youth, and it also is most efficient for introducing young people to brands and helping to shape their decisions about purchasing, according to study results released by MTV Networks International (MTVNI), a unit of Viacom. The study, "A Beta Life Youth," finds that one in four […]
The UK Home Office has been accused of colluding with online ad firm Phorm on “informal guidance” to the public on whether the company’s service is legal. E-mails between the ministry and Phorm show the ministry asking if the firm would be “comforted” by its position. The messages show Phorm making changes to the guidance […]
The UK Internet Advertising Bureau has updated its best practice guidelines for online video advertising in a bid to standardise usage of ad formats in the emerging sector. The guidelines have been produced by the IAB Video Council, which includes representatives from YouTube, Guardian, Sky, Channel 4, Bauer, Telegraph, Microsoft, Yahoo and the BBC, with […]