Phorm, the ad technology company, posted a pre-tax loss of $49.8m in 2008, up from $32.8m in 2007. However, the company insisted the launch of its controversial behavioural ad targeting technology in the UK is on track. The company said that as at 31 December 2008, the company had net assets of $22.4m, with cash […]
myvideorights.com (MVR), the independent rights management company in the UK, has inked an agreement with YouTube that allows it to sell advertising in and around its content on the site. Under the deal, MVR who generate some 10,000,000 VOD views a month on YouTube alone, has the right to sell a range of advertising units […]
DirecTV will be able to provide advertisers with relevant local television advertising for the first time, using software developed by INVIDI Technologies Corporation, a specialist in advanced television advertising solutions. INVIDI's Advatar software, in combination with DirecTV's digital set-top boxes, will allow relevant local television advertising a based on geographic location and will position TV […]
Interactive advertising is responsible for $300 billion of economic activity in the US, according to a study released by the Interactive Advertising Bureau (IAB). The advertising-supported Internet represents 2.1 per cent of the total US gross domestic product (GDP). It directly employs more than 1.2 million Americans with above-average wages in jobs that did not […]
Interactive advertising is responsible for $300 billion of economic activity in the US, according to a study released by the Interactive Advertising Bureau (IAB). The advertising-supported Internet represents 2.1 per cent of the total US gross domestic product (GDP). It directly employs more than 1.2 million Americans with above-average wages in jobs that did not […]
Findings released from a new study by CNN International suggest that brands that choose multimedia campaigns to communicate their advertising messages are more memorable to consumers and are more likely to enhance perception of their brands. The results carry weight for brands that place their advertising in an engaging environment, prompting an emotional response from […]
A year after placing shares worth £32 million (E37m), Phorm, the ad targeting company, wants to sell 19.4 percent of the company through a new share offering for £15 million. In 2007, it burned through $22.4 million cash and made a $32.8 million loss. So far the controversial system has several trials but no confirmed […]
Viacom Brand Solutions, Pearl & Dean and MySpace are combining to launch Screen, a new cross-media commercial venture in the UK, offering brands a tailored TV, cinema and online advertising service. The three firms will collaborate on specific projects using their separate, existing sales teams. The partnership will present advertisers and agencies with a one-stop-shop […]
Advertising budgets for mobile channels are expected to buck the downward trend and exhibit strong growth over the next five years, according to a report from Juniper Research. The report found that constraints on budgets, imposed in the wake of the global economic downturn, had resulted in an increasing migration of adspend from above the […]
British broadcasters will not be allowed to increase the amount of advertising carried on television but the situation will be reviewed again in 2010, the media regulator Ofcom has confirmed. Ofcom said it had decided against making any changes to the rules on the amount of advertising on TV but would assess the issue again […]