A five-second pre-roll combined with a ten-second lower 1/3 ad unit takes top prize as both the most effective and the most audience-friendly ad product for short-form online video, according to “Project Inform,” a study by MTV Networks. The first large-scale study to survey real consumers through millions of short-form online video streams, “Project Inform” […]
NBC Universal chief Jeff Zucker has said that while the overall marketplace is still challenged, he thinks it may have bottomed out. "It's still quite uncertain and we don't really see the full recovery we are all hoping for," he said. "It's still tough out there, but I think we have seen a bottom. Our […]
Forrester Research is backing the US interactive ad market to reach $55 billion over the next five years—meaning marketers will go from spending just 12 per cent of their total ad budgets online this year, to 21 per cent by 2014. Search and display will command the biggest percentage of spend overall—with $31.5 billion and […]
Canoe Ventures has cancelled plans to introduce its Community Addressable Messaging (CAM 1.0) product, citing a range of technical difficulties with the offering. The service, which was set to launch this summer, would have allowed advertisers to run one spot in 370 pre-selected, high income cable “zones” and another in the rest of the country. […]
Sky is doing an advertising deal with Spotify using the music streaming app's audio commercials to pipe near-live commentary updates from the Ashes cricket tournament, inviting listeners to click a banner to watch the competition live via Sky Player. The promo comes with a half-price offer for the service. …………
Shares in Phorm have tumbled after BT Group said it had no "immediate plans" to adopt its targeted advertising technology. BT had been expected to be the first UK broadband provider to launch Phorm's service to its customers after completing a trial of the technology – which matches online advertisements to consumers' interests – earlier […]
Speaking at the Future of Broadcasting event, Carolyn Fairbairn, director of group development and strategy at ITV, said the broadcaster viewed micropayments as “very interesting”. She said charging for content was an area of focus for the broadcaster, although she had no details how this might work. “We will continue to look for ad-supported models, […]
Microsoft and VivaKi, the digital arm of Publicis, have unveiled a broad cooperation deal spanning the fast-growing digital advertising sector to targeted television advertising. The deal will lead to the creation of a customised VivaKi advertisement exchange for television advertising delivered via Microsoft’s Admira software. As part of the agreement, VivaKi’s units Starcom MediaVest Group, […]
Wetpaint have released the TV Fandex, the first measurement tool that gauges online engagement with popular TV programmes rather than just measuring size of viewing audience. Measured from sources including Facebook, Twitter, Google, and Wetpaint fansites, the rankings are generated through an algorithm that tracks consumption and creation of content and fan buzz. The TV […]
The BBC is developing an audience measurement tool which will provide insight into how audiences 'pick and mix' content across a variety of viewing platforms. The new Cross Media Insight system will factor in all time-shifted and online viewing. It will be designed to count repeats, iPlayer figures, recorded programmes, red-button, mobile-access and viewings via […]