Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its first UK edition of its Precise Advertiser Report: Kids (PARK). The report explores the media consumption habits, content preferences, and purchase-driving behaviours of parents and their children aged 2 to 12 years old (Generation Alpha). “YouTube’s dominance in UK […]
Parks Associates’ latest white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experience and build on expectations of interactivity and specifically engage in commerce through the TV. Parks Associates forecasts that by 2029, more than 278 million viewers […]
Keynes Digital, a performance advertising partner for CTV, says that US advertisers are embracing live sports programming on CTV like never before, with 20 per cent of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access […]
Satellite operator Eutelsat is working withRotana Media Services and Vestel to develop geographic-based targeted advertising for satellite TV channels. Building on the success of its Sat.tv service, which has delivered enhancements to the end-user’s content discovery and viewing experience of FTA television, Eutelsat is now focusing on solutions to boost the advertising revenues that underpin […]
AdImpact, the advertising intelligence company, has announced the integration of Comcast Technology Solutions’ (CTS) creative management platform, AdFusion, into its data-driven political media buying solution, Potomac. The joint solution enables political advertisers and agencies using Potomac to streamline complex workflows – from media planning and buying to traffic management, content delivery and reconciliation. “Thanks to […]
The Association of Commercial Television and Video on Demand Services in Europe (ACT), which represents the interests of leading commercial media across Europe, has welcomed the European Council’s conclusions on the Audiovisual Media Services Directive (AVMSD). In a Statement, the body said: “Commercial TV & VOD welcomes the adoption of the Council Conclusions on the […]
Mediavision reports that ad-supported streaming services are gaining ground in Finland. According to Mediavision’s latest Nordic TV & Streaming analysis, 15 per cent of Finnish households now subscribe to at least one paid ad-supported streaming service (HVoD). This marks a significant increase of more than 65 per cent compared to the same period in 2024. […]
Hearst Networks EMEA is expanding its footprint in Central and Eastern Europe with the launch of a dedicated local feed for The History Channel in Slovenia. The channel will feature a curated mix of History Channel originals and popular international content, along with localised ad breaks tailored specifically for Slovenian advertisers. Building on recent momentum […]
UK commercial PSB Channel 4 is to introduce a new app in 2026, suggesting it will better help the broadcaster to provide value to its advertisers, being much more accessible. Speaking at the DTG Summit in London, Rak Patel, Chief Commercial Officer, Channel 4, said: “We will have a new digital experience, a new app […]
As measurement continues to evolve, WARC, the specialist in marketing effectiveness, has released The Future of Measurement 2025, a report that explores the emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing. Paul Stringer, Managing […]