Media agency Carat has further revised downwards its forecasts. Globally it expects advertising revenues (across all media) to grow, but by less than originally expected. Some of the individual markets are still seeing spectacular y-o-y falls in revenues, with Spain leading the pack with likely y-o-y falls this year now of -8 per cent (originally […]
Dish Network is altering its embedded software on its EchoStar receiver set-top boxes, and this is creating speculation that Dish is modifying how the software works and thus avoid costly – and long-lasting – litigation from the USA’s major network broadcasters. Dish’s ‘Hopper’ technology was designed to allow viewers to skip over the advertising breaks. […]
Virgin Media has been told to stop claiming its fibre broadband lets users “say bye-bye to buffering”, after a complaint from BT. BT complained to the Advertising Standards Authority (ASA) about an ad featuring sprinter Usain Bolt, in which Virgin suggests its service would eliminate buffering. Virgin said it considered the claim to be puffery […]
The UK TV ad sector is likely to be down by about 5 per cent in September, which could set the scene for total television ad spend to shrink across all 2012. Traditionally the third-biggest TV advertising month of the year, bringing in revenues close to £400 million (€494m) – is considered to be a […]
India’s media regulator says it is prepared to talk about its proposed new rules which limit the number of minutes/hour available for advertising on its TV networks. TRAI has set tough new rules coving on-screen advertising, limiting ad-breaks, and cutting some ad-breaks completely. TRAI also wants to outlaw most ad-based screen ‘clutter’ especially the banners […]
TiVo is to acquire full ownership in TRA, a research company with a system that matches up television viewing with consumer buying habits. The NYT reports TiVo will spend about $20 million to buy out other investors in TRA. “We believe television is at an inflection point,” Tom Rogers, TiVo CEO said. “In the digital […]
Jivox, the multi-screen interactive video advertising technology company, has announced interactive ad insertion for HTTP live streaming (HLS) for mobile sites and apps that support HLS video The latest release of the Jivox platform enables publishers and advertisers to insert interactive video ads into live television streams that are delivered to mobile devices. By doing […]
Following the launch of rival service YouView, Virgin Media has signed up Stephen Fry to appear in an advertising campaign for its TiVo cable TV service. The campaign sees renowned technology enthusiast Fry joining Virgin Group founder Richard Branson to promote TiVo. The adverts see Fry and Branson highlight the intelligent search and Wishlist functionality […]
Dish Network’s introduction of a set-top box with an automatic ad-skipping feature has prompted a furious legal response from the major broadcast networks, but although this move could be a ploy by the satellite operator to compel broadcasters to cut retransmission-fee demands, the function could become so popular with consumers that it may prove difficult […]
smartclip, the multiscreen and brand advertising platform, and LG Electronics have announced that smartclip will monetise all ad inventory on the LG Smart TV Platform across Europe, Russia and Australia. The partnership with LG Smart TV offers advertisers a range of branding possibilities, enabling brand marketers to extend their reach to new audiences with these […]