Capablue, a specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers. Having […]
The financial crisis is wreaking havoc with the Spanish broadcasters, who have now seen their ad revenues decline 50 per cet since 2007. At the annual meeting of UTECA, the private TV association, President Antonio Fernandez-Galiano warned of the critical financial situation of the channels and envisaged a gloomy year in 2013. “The situation (ad […]
Shazam, the media engagement company, has published the results of a recent case study conducted by Frank N. Magid Associates to measure the efficacy of Shazam-enabled TV advertising. The findings were a compelling endorsement of Shazam for TV advertising, where Shazam’s custom second-screen interactive experience engages viewers and improve brand recall: – People who used […]
Global online advertising revenues will reach $143 billion in 2017, according to a report from Digital TV Research. The Online Advertising Forecasts report estimates that the 2017 total is more than double the $66 billion recorded in 2010 and considerably up from the $92 billion predicted for 2012. The US will remain the dominant territory […]
The number of US households with a smart TV will reach 87 million by 2016, according to research from Parks Associates, which has released a new white-paper, commissioned by Rovi, examining new opportunities in advertising based on the growing adoption and usage of connected TV platforms in the US and Western Europe. “Connected TV systems […]
EchoStar and Dish Network have celebrated a legal victory after Judge Dolly Gee at a US District Court in California rejected Fox Broadcasting’s efforts to see Dish Network’s ‘Autohop’ ad-skipping technology banned. Fox had applied for an injunction. Fox says the Court’s decision did find that Autohop breached the broadcaster’s copyright, and they would be […]
Slumping audience figures for Simon Cowell’s The X Factor could cost ITV as much as £10 million (€12.5m) in TV advertising revenue. This Saturday’s episode was down more than 2 million viewers on the same weekend in 2011, and the series as a whole is down by well over 1 million viewers an episode on […]
Media engagement company Shazam and multi-platform advertising network Adforce.ie have confirmed that the new Volvo V40 commercial will be the first Shazam-enabled TV ad in Ireland. Starting November 5, when viewers use their Shazam App to tag the commercial, they will have an integrated brand experience that includes promotional links and integrated social sharing. The […]
Italian commercial broadcaster Mediaset has a 63 per cent share of the TV advertising market (earning €2.05 billion/year), while its main rival, public broadcaster Rai, has only 23 per cent (€680 million). The figures from the Nielsen 2012 study also show that pay-TV operator Sky Italia has an 8 per cent market share (€258 million), […]
In recognition of the fact that research shows that nearly half of young men access some of their entertainment from unauthorised sources, pro-copyright consumer education body The Industry Trust for IP Awareness is supporting the efforts of two young design students from London who have created an innovative take on anti-piracy advertising for the UK […]