Dish Network is still arguing the merits of its controversial ‘Dish Hopper’ DVR ad-skipping technology before a US appeals court. In particular, network broadcaster Fox is arguing that the technology infringes Fox’s broadcasting copyrights. Last year Fox was denied a preliminary injunction which would have forced Dish Network to disable its ‘Hopper’ service. Three weeks […]
Since 2011, media discovery company Shazam has partnered with global brands to make television adverts Shazam-enabled, allowing viewers to interact with adverts and brands by ‘tagging’ them. By using the Shazam App, viewers could receive additional information about the brand or product, gain access to special offers, enter competitions, and take advantage of social sharing […]
The Oprah Winfrey interview with cyclist Lance Armstrong generated 3.1 million US viewers to the full telecast, a record for OWN, the Winfrey-fronted channel (and totalled 4.3m with a later repeat), plus millions more around the world. OWN charged $100,000 per 30-second advert during the commercial breaks, a huge premium on the channel’s normal rate-card […]
Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications service providers in certain regions. “The mobile […]
Flingo, a publisher of Smart TV apps, has formed a partnership with Innovid, the video technology platform, to offer advertisers interactive pre-roll video ads on smart TVs. Innovid’s iRoll is the standard for transforming video units into interactive experiences and offers a full suite of formats and advanced features. By bringing iRoll formats to Samba, […]
comScore, a specialist in measuring the digital world, has released data from the comScore Video Metrix service showing that 182 million US Internet users watched 38.7 billion online videos in December, while video ad views totaled 11.3 billion. Google Sites, driven primarily by video viewing on YouTube, ranked as the top online video content property […]
Dish Network won an award at CES for its Dish Hopper device, which allows viewers to automatically skip through the ads. The presentation was to be made by specialist review site CNET, which is ultimately owned by network broadcaster CBS. CBS is currently involved in a bitter disagreement with Dish over its ‘Hopper’ ad-skipping technology […]
Accedo has announced the launch of its AdMediate solution, an integration platform that mediates ad requests from a TV app to an ad network. AdMediate enables publishers to increase fill rate while keeping full flexibility and control of their TV apps. It provides a mediation engine in which the publisher can define business rules for […]
The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. However, Adap.tv, the company that delivers a programmatic way to trade video advertising, believes the industry must continue to push for further significant changes in 2013. Research carried out by Adap.tv indicates […]
Intel and ITV have announced a Christmas promotion to support the new range of Ultrabook Convertibles. The TV spot, to run on ITV1 on 8th December, will culminate in a commercial featuring real-time user-generated content (UGC) submitted by viewers of ITV’s live The X Factor final. It will feature an accelerated edit and approval process […]