Product Placement could significantly alter the way UK TV programming is produced, financed and consumed over the next few years, according to a KPMG report published ahead of the two year anniversary of an Ofcom ruling which allowed product placement for the first time on UK TV. The report – Taking a subtle approach: How […]
Eighty-six per cent of UK advertising agencies purchased digital video inventory in 2012, with 62 per cent listing brand awareness as a primary goal, according to a research report by Adap.tv and Admonsters. “This is a pivotal point as the worlds of TV and online advertising begin to really merge for the first time,” says […]
Some major US broadcast networks will not carry Dish’s advertisements for its ‘Dish Hopper’ ad-skipping technology. On Sunday, Dish managed cleverly to circumvent Fox’s apparent ban by sponsoring a racing car at the all-important Daytona 500 NASCAR race. Car 95 was the Leavine Family Racing’s Ford Fusion driven by Scott Speed, and it was neatly […]
Dish Network’s president Charlie Ergen said he is hopeful that despite ongoing ‘AutoHop’ litigation with some network broadcasters, the upcoming Disney contract negotiations would go smoothly. “Obviously we’re a very large customer of Disney, and our checks are pretty big. We have negotiations every year with major programmers. Some that we’re in litigation with, while […]
According to digital measurement and analytics specialist comScore, the coming year will present marketers with a range of opportunities to connect and engage with consumers. The findings are contained in the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile […]
The Baltimore Ravens weren’t the only champions crowned during Super Bowl XLVII. Fans across the US cast their votes on Hulu AdZone, to select their favourite Super Bowl commercials and the results are in. From wily septuagenarians and flashing groupies, to miracle stains and milk-drinking wrestlers, this year’s Super Bowl ads didn’t lack in excitement. […]
IMD has acquired the eBUS Media Network to create a substantial worldwide footprint for digital TV ad delivery, with a local presence across major countries in Europe and Asia-Pacific and a regional HQ in Singapore. Customers are set to benefit as the move will bring a faster and more efficient digital delivery solution from a […]
EchoStar’s Dish ‘Hopper with Sling’ ad-skipping device has been belatedly given its ‘Best of CES’ Award, and former awards sponsor CNET has been turfed out of CES as part of the fall-out over the scandal. (CNET had reversed the granting of the award under pressure from owners CBS). However, Fox Network as well as NBC, […]
DirecTV says it is evolving its DirecTV Everywhere service, with a new digital video ad insertion solution developed in partnership with FreeWheel, a video advertising technology provider, in which it has now bought a stake. DirecTV says the equity position in FreeWheel will enable DirecTV to have insight into the product roadmap and industry evolution, as well as […]
CBS Sport says it will use up to 70 cameras to capture this Sunday’s 47th Super Bowl game in New Orleans, and six of them will be native 4K high frame-rate For-A FT-One cameras. The units will be used to circle the ground and cover the action from every angle. Additional ‘beauty cams’ will include […]