Spain’s Mediaset, owner of Tele 5 and Cuatro, is integrating its commercial units of TV and Internet jointly to market advertising in a 360º strategy in an attempt to boost ad revenues at a time when TV advertising has dropped by 15 per cent in the first quarter of the year. Advertising on pay TV […]
Advertisers gravitated to the small screen in 2012 and pulled away from newspapers and magazines, according to Nielsen’s quarterly Global AdView Pulse report. The $350 billion in global TV ad spending represented a 4.3 per cent year-over-year increase, and a strong second half in US contributed to a 3.2 per cent rise in global ad […]
ASA, the UK advertising watchdog, has banned YouView’s launch ads after agreeing with Virgin Media that claims the service was ‘unique’ and the ‘easiest’ were false. The ads had run on TV and in the Radio Times. The claims objected to included: “YouView is the easiest way to watch catch-up TV, on your TV” and […]
Civolution, the provider of technology and solutions for identifying, managing and monetising content, has confirmed its integration by Tubetime, the entertainment technology company that brings TV viewers a fun, simple and rich viewing experience with an all-in-one television-companion app. Civolution will provide Tubetime with access to its SyncNow real-time Ad Identification service, which will allow […]
Trevor Beattie, one of the UK’s most celebrated advertising men has claimed that modern technology has killed the 30-second TV commercial. Beattie told the Advertising Week Europe conference in London that the only really long-form content that should exist these days is “Attenborough and movies” in a world where we snack on content and live […]
Innovid, the technology platform delivering immersive video advertising anywhere, announced that it raised $11 million in Series C funding. Existing investors Sequoia Capital, Genesis Partners, and T-Venture (Deutsche Telecom) participated in the round, with a new investment from Vintage Investment Partners. This announcement comes on the heels of a global leadership position in the agency […]
The Spanish TV ad market dropped by 19 per cent in 2012 to €1.8 billion against €2.2 billion the previous year, according to the latest report from the consultancy firm Infoadex. Advertising investments of free-to-air nationwide TV channels, which represent 90.6 per cent of all the TV ad expenditure, amounted to €1,643.9 million, down 16.8 […]
An irreverent commercial featuring Alki David, the controversial billionaire and founder of FilmOn.TV, has started airing in New York offering consumers five hundred live TV Channels as well as DVR storage space for free. The offering includes all the local Major Networks NBC CBS Fox and ABC as well as a wide range of premium […]
Dish has accused CBS of telling one of the network’s stars, Kaley Cuoco of The Big Bang Theory, to delete a Twitter message promoting the Hopper to her 1.2 million followers. Dish’s chief executive, Joe Clayton, a chance to say on Twitter: “It’s disappointing that CBS – once the exemplar of editorial independence and innovation […]
ITV Commercial has revealed its findings following the trial of a new interactive advertising format, Ad Sync, which found that dual-screen advertising drives stronger engagement and post-advertising actions. Last year, during The X Factor finals, ITV created a new interactive ad format which allowed viewers to explore more about the advertiser’s products or services using […]