Following a return to pre-recession levels in 2012, UK advertising spend continued to show healthy growth in the first quarter of 2013, according to the latest Advertising Association/Warc Expenditure Report. UK adspend increased by 2.4 per cent in the first quarter of 2013 to £4.14 billion (€4.91bn). This follows a strong performance in 2012, as […]
Media engagement company Shazam has announced that America Móvil, the largest telco in the Americas, controlled by Carlos Slim, the world’s richest man, has invested $40 million in the company, with the pair formalising a strategic business collaboration for the Americas. The investment will help accelerate Shazam’s ongoing growth in music, continued expansion into television […]
Two separate reports have outlined that advertising spend on free-to-air TV is still – at best – flat, and in some markets local FTA broadcasters are suffering significant shortfalls. According to figures from Kantar Media, broadcast TV in the USA is down 5.2 per cent because of weaker primetime ratings. Broadcast ratings were also hurt […]
The UK mobile advertising market is forecast to almost double in 2013 to £1 billion (€1.17bn), as Google, Facebook and Twitter increasingly successfully ride the smartphone, tablet and app wave. It is set to grow by 90 per cent year on year, from £526 million in 2012, according to digital ad spend figures published by […]
BSKyB has won its long-running battle with BT after Ofcom ruled it was right to refuse to broadcast BT Sport ads on its own sports channels. Ofcom says Sky has the right to protect its brand and was not unduly discriminating against its rival. BT’s complaint was lodged in April after Sky Media refused to […]
Shazam, the media engagement company, has launched the “Shazam Engagement Rate”, a new TV advertising metric that enables brands to more accurately gauge the effectiveness of television advertising campaigns. Exclusively available to Shazam for TV advertisers, Shazam combines third-party industry data on the number of people viewing a particular ad with the number of people […]
Almost a fifth (19 per cent) of online TV viewing is disrupted by unavoidable adverts, highlighting the increasingly intrusive nature of online advertising. The research, which was conducted by Adblock Plus in June 2013, surveyed 150 television programmes across the three terrestrial TV channels which feature advertising in the UK: 4oD, Demand 5 and ITV […]
smartclip, the multiscreen video and brand advertising platform, has formed a partnership with TP Vision, the manufacturer of Philips branded TVs. smartclip will deliver advertisements on the Philips Smart TV portal homepage and sub-pages, such as the App Gallery and to the Smart TV ecosystem. TP Vision now gives advertisers the opportunity to reach the […]
The Spanish government is planning to lift the TV ad ban on RTVE allowing the state-owned group to be financed by a mix of TV ad revenues and state subsidies, as it was before 2009 when new legislation that prohibited it from broadcasting ads was approved. The decision is subject to the forthcoming ruling from […]
YouTube has tripled its mobile advertising revenue in the last six months, and a key factor may have been the removal of the YouTube app from Apple’s iOS software. The news comes from a Bloomberg interview with YouTube’s vice president of sales Lucas Watson who commented: “It’s a huge part of our business, and we […]