BT has been reprimanded by the UK Advertising Standards Authority (ASA) for its TV commercial which made speed claims about its fibre optic broadband service, BT Infinity, based on out-of-date data. In an advert that featured a student uploading his photograph to a dating site while his flatmate purchased concert tickets instantaneously, BT claimed that […]
The first-ever US study into the impact of Smart TV advertising and consumer behaviour highlights the opportunity that Smart TV provides advertisers to reach a differentiated audience, validating why Smart TV is an essential component to complementing current TV media plans. Digital video brand advertising solutions provider YuMe and Smart TV pioneer LG Electronics conducted […]
More than half (52 per cent) of the UK public regard TV ads as the advertising format with the most impact, according to a report to by Deloitte. However, the proportion of respondents ranking TV among their top three has fallen steadily over the past five years from a high of 64 per cent in […]
More than 8 out of 10 Brits (85 per cent) believe that online TV catch-up channels feature too many adverts, with 87 per cent calling for catch-up TV to reduce its level of advertising. A further 67 per cent would like the option of a paid-for premium service that doesn’t include ads, according to research […]
Adconion Media Group’s, multiscreen and video brand advertising platform smartclip, has published the results of a study into the impact of Smart TV advertising in collaboration with LG Electronics. As recent research reveals that global Smart TV shipments reached 12.7 million units in Q1 2013, the appetite for the device is growing amongst consumers which […]
Analysis of advertising expenditure in 55 countries by Digital TV Research suggests the global total will reach $219 billion in 2018, up by 32 per cent – or $53 billion – from 2012. The research firm’s TV Advertising Forecasts report suggests that TV advertising spend grew by 4.4 per cent in 2012 to $167 billion, […]
Analysis of UK TV viewing figures for the first half of 2013 shows how people’s TV diet is developing as on-demand TV viewing becomes a more established part of people’s lives. According to Thinkbox, the marketing body for commercial TV in the UK, total average daily TV viewing in the UK during January-June 2013 was […]
Focus on TV advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to a survey compiled by STRATA. Interest in digital advertising is closing in as several popular social media sites reached previously unseen levels of agency interest last quarter. TV advertising still remains […]
Channel 4 is to debut “dynamic personalised video ads” service Adapt on the 4oD on-demand service. The first client is car maker Vauxhall. In what Channel 4 claims is a “UK media first” the ad format will allow advertisers to serve different ads to viewers registered with Channel4.com based on their age and gender. The […]
India’s broadcasting minister is recommending that the 12 minutes of advertising per hour rule be relaxed until the end of next year. The rules were due to come into force in October, and have been fought by the industry. The Ministry has reportedly changed its mind because the broadcasting industry says that by September 2014 […]