As The Celebrity Traitors grips the nation, data from Virgin Media O2 reveals that broadband traffic to the BBC has surged by more than 50 per cent on recent Thursday nights between 8 and 10pm, while one in three viewers admit to cancelling plans to stay in for an episode.

Consumer polling from Virgin Media O2 shows half of Brits have watched at least one episode this season. A third of fans now save episodes to binge, creating ‘Traitors Thursdays’ – a ritual of back-to-back drama and betrayal. Virgin Media’s broadband data backs it up, with BBC iPlayer traffic surging on Thursdays while Wednesdays remain steady, suggesting many fans are holding back for a double bill.

Dual-screen detectives and social sleuths

The Celebrity Traitors is also fuelling a nation of second-screen sleuths, with 62 per cent of Brits admitting to being on their phone during the show. O2 mobile data shows social media use across apps including Instagram, Facebook and TikTok jumped by up to 6 per cent between 9 and 10pm on broadcast nights, as fans turn to their feeds to dissect the drama in real time.

Viewers’ top ‘second screen’ habits include swapping theories with friends and family (35 per cent), keeping up with live reactions and memes (27 per cent), and reading up about the contestants (26 per cent).

Inside the nation’s Traitor mindset

The polling also reveals just how deeply The Celebrity Traitors has captured the public imagination. Almost half of fans (49 per cent) say they’d rather play as a Faithful, while 44 per cent admit they’d relish being a Traitor – a near perfect split.

More than two-thirds (67 per cent) would love to take part, and 68 per cent crown it the one reality programme they’d most want to appear on. Over half (55 per cent) confess it’s the most stressful show on TV, yet 58 per cent of Brits think they’d make a great traitor thanks to their ability to lie and stay calm under pressure.

The finale airs tonight [November 6th].

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