Gravity Media, a specialist in production and content and media services and facilities, recently provided end-to-end technical facilities for a landmark New Year’s Eve concert at New Eve Boulevard E-Game Square in Riyadh, delivering a world-class live production viewed across the Middle East and beyond.

Produced by Premium Projects (Germany) for Ad Dimension, a subsidiary of the Jeddah-based event management and PR company Benchmark, the concert featured a 60-piece orchestra alongside well-renowned Egyptian artist Angham Mohamed Ali Suleiman, with a special guest performance from global superstar Toni Braxton.

Broadcast live in UHD format, the event aired on MBC and across over 10 digital channels in the region, attracting millions of viewers as part of Saudi Arabia’s famous New Year celebrations.

Gravity Media deployed its fully equipped NOVA 101 outside broadcast truck and delivered a highly complex multi-camera setup comprising 23 cameras, including Sony HDC-3500 as the main camera system. The production also incorporated a wide range of specialist and robotic cameras to capture dynamic angles, including Agito and Furio robotics, Sony FR7 auto pods and track-mounted units, LUNA wire cam, Jimmy Jib, Steadicam, RF cameras, Sony FX3 and P50 cameras, Marshall minicams, and drone coverage.

A Gravity Media technical crew of 20 supported the delivery, collaborating closely with the international production team to ensure seamless execution across live broadcast and digital platforms.

Eamonn Dowdall, Business Development Manager for Gravity Media’s Middle East operations commented: “Delivering a live event of this scale, with a combination of orchestra, international stars, and advanced UHD production, was a true testament to our expertise. Our team leveraged the full capabilities of our Outside Broadcast truck NOVA 101 and our specialist camera systems to capture every moment with precision and creativity, ensuring the viewers experienced the energy and emotion of the performance as if they were in the arena.”

The New Year’s Eve concert underscores Gravity Media’s position in the Middle East as a provider of end-to-end media and production solutions, from UHD outside broadcast facilities and multi-camera setups to specialist camera systems and expert technical crews. With cutting-edge technology and tailored production services, Gravity Media enables seamless, world-class live events and digital broadcasts across the region.

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Categories: Press Releases

Tags: Gravity Media, riyadh, Saudi Arabia