AppsFlyer, a specialist in marketing measurement, attribution, and data analytics, has announced the launch of AppsFlyer MCP (Model Context Protocol), an AI-powered orchestration tool that streamlines how marketing teams access data and manage campaigns. Built on Anthropic’s Model Context Protocol framework, AppsFlyer MCP connects AppsFlyer’s APIs to leading LLMs, enabling marketers to work more efficiently using simple, natural language prompts, or through AI agents acting on their behalf.

As marketing teams manage increasingly complex, multi-platform campaigns that need to be optimised fast, they often face bottlenecks accessing performance insights and managing campaign assets. Traditional workflows require technical expertise or dependency on data teams, slowing down optimisation decisions.

“AppsFlyer MCP provides marketing teams with more direct access to their data and significantly reduces time to decision-making,” says Barak Witkowski, Chief Product Officer at AppsFlyer. “By connecting our attribution and analytics infrastructure to conversational AI, we’re reducing the friction between insight and action. This approach aligns with industry trends toward more intuitive, AI-enabled marketing tools that empower marketers to move faster and smarter, without waiting on technical support.”

AppsFlyer MCP addresses these challenges by providing a unified AI access point for both human queries and automated workflows, transforming complex processes into natural conversations that fit into a marketer’s daily flow.

Key Capabilities of AppsFlyer MCP:

• AI-Powered Analytics Chat: Query marketing campaign performance data through natural language to receive real-time insights on ROAS, retention, LTV, and campaign comparisons, enabling faster optimisation decisions without customised dashboards or chasing analysts.

• Audience Management: Gain full transparency into your audience setup and the various active audiences managed across the organisation.

• Link Governance: Promote link consistency, parameter transparency, and standardised reporting by directly querying your LLM within the OneLink dashboard.

The solution serves growth and performance marketers who need faster access to insights and martech teams looking for scalable AI integration without added technical burden. Teams can access exactly the data they need – such as ROAS, retention, or LTV-based on specific campaign objectives, without getting stuck in reporting bottlenecks, API configurations, or dependencies on other teams. AppsFlyer MCP reduces manual work across performance analysis, targeting, insight generation, Audiences management and link governance, while operating on top of AppsFlyer’s industry-leading attribution and analytics engines to ensure every query is grounded in high-quality, privacy-safe data.

“AppsFlyer MCP completely changes how we analyse data. What used to take our analysts hours to pull together now takes just a few minutes to create,” said Elay De Beer, CEO and Co-Founder of BUFF, a leading Play-to-Earn (P2E) mobile gaming rewards platform. “The best part is that everyone gets exactly what they need. Our CMO, Boaz Pasco, can ask for retention insights, while I want high-level ROI numbers, and our B2B team needs influence attribution data. Each person gets their own personalised view without having to learn complicated dashboards or wait for training. It’s like having a custom analyst on demand for every team member, executed in just a few minutes.”

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Categories: Press Releases

Tags: AI, AppsFlyer