Netflix has told staff it is targeting a trillion-dollar valuation by the end of the decade. On the way it is aiming to double revenues by 2030.  Shares climbed following the reports in the WSJ – citing attendees of an annual business review meeting – but would have to climb about 150 per cent from their current level.

Netflix stock is already up 51 per cent over the past year alone, well ahead of the market.

Other streamers have fared less well; Walt Disney has dropped 26 per cent. A password-sharing crackdown, price hikes, and a new ad-supported tier are all helping Netflix squeeze more money out of its subscribers – and while the health of the US economy will be a worry, executives are confident that the company’s top and bottom line won’t take too much of a hit. They believe that a recession could lead to people staying home to stream shows. Shares also look relatively tariff-proof.

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Tags: netflix, tariffs